A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

Title

Description
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Frutiger Aero icon

Frutiger Aero

Namesake: Combination of Windows Vista’s design guideline "Aero" and Adrian Frutiger's eponymous font "Frutiger," which originally inspired Vista's default font (Segoe UI).

Term coined by Sofi Lee to describe the corporate tech aesthetic popular from approximately 2005 through 2013. Prominent motifs include:

  • Skeumorphism in UI/UX design
  • Glossy design
  • Frutiger/humanist sans-serif typefaces
  • Tertiary color palettes
  • Glassy/transparent materials
  • Photographs of aurora borealis
  • Bokeh photography
  • Macro photographs of grass

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/frutiger-aero-ptg8tgmzbig
  2. Facebook Group - https://www.facebook.com/groups/174737579950119
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