Press & Media Mentions

Jan 06, 2026 The New York Review of Architecture Come as You Are, as You Were - Reconstructing the 1990s at Astor Place Nov 12, 2025 It's Nice That The Consumer Aesthetics Research Institute proves that subcultures are thriving more than ever Oct 17, 2025 Are.na & Dirt.fyi The Brief Reign of Factory Pomo Oct 08, 2025 Drenda i Paśnik w Czwórce Estetyka Frutiger Aero i współczesna nostalgia za przyszłością Oct 02, 2025 Eater Millennial Minimalist Restaurant Decor Is Dead — Enter the ‘Nostalgic Tavern’ Oct 01, 2025 Ottar Magazine Catwalk TikTok! Sep 30, 2025 It's Nice That Internet Phone Book is a directory for a more inspiring web-surfing experience Aug 29, 2025 Harper's Bazaar The Business of Naming Aesthetics Jun 11, 2025 Newsweek Gen Z Are Romanticizing One Old Gen X Trend Jun 02, 2025 Literary Hub Here’s what’s making us happy this week. Mar 21, 2025 Ad Age Nostalgia marketing—best practices for brands Mar 17, 2025 Silent Generation Podcast Ep. 64: Whimsicraft w/ Evan Collins Feb 20, 2025 Nymphet Alumni Ep. 110: Consumer Aesthetics Research Podcast w/ Evan Collins (CARI) Dec 31, 2024 Slate The Future That Never Came: A look back on the hopefulness and heartbreak of the Y2K Era. Dec 19, 2024 The Guardian Cutesy goths and McMansions: the viral 2024 trends you didn’t know about Nov 29, 2024 The Atlantic The Trends Atlantic Writers Love and Hate Oct 16, 2024 The Verge Crappy Cameras Are *So* Back Oct 10, 2024 Martha Stewart Whimsigoth Is Fall's Biggest Design Trend—Here's How to Add it to Your Home Oct 08, 2024 Yahoo! Entertainment Whimsigoth season is here. How 'Practical Magic,' moody color palettes and mystical imagery drive the '90s trend. Sep 21, 2024 && Gallery ‘Society In:Flux’ A Neo–Retrofuture Artshow –The Legacy of Y2K & Beyond Sep 20, 2024 Architectural Digest The "Whimsigoth" Aesthetic Isn’t Just for Witches Jul 23, 2024 Nymphet Alumni Ep. 89: Austin Powers Vibes and the Great Groovival Jun 24, 2024 It's Nice That A24 zine celebrates the extravagance of old multiplexes – especially their carpets Apr 26, 2024 The National News Niche aesthetics finding popularity on social media, from Frasurbane to Frutiger Aero Apr 16, 2024 A24 Dream Theater Zine Mar 28, 2024 Clash Simulation: Ten Music Videos That Defined The Y2K Space Age Era Feb 08, 2024 Meow Wolf Meow Wolf Aesthetic Consumers Consume Aesthetics Part 1 Aug 31, 2023 The New York Times Some Old-Fashioned Home-Design Manuals Are Worth Revisiting Aug 23, 2023 Dwell Remember the Tuscan Kitchen? Millennials Want It Back Aug 09, 2023 High Brow online aesthetics, subcultures, and 'girl' internet (feat. evan collins) Aug 06, 2023 Superjump Magazine Aqualounge is the Coolest Streaming Channel You Aren’t Watching Aug 02, 2023 Business of Home The making of a microtrend May 23, 2023 The Digital Fairy The Hipness Purgatory Aesthetic Feb 03, 2023 Dazed What is frutiger aero, the aesthetic taking over from Y2K? Jan 30, 2023 i-D What Frutiger Aero teaches us about niche internet aesthetics Dec 29, 2022 CNN Y2K aesthetics are so hot right now – and so is the era’s existential dread Nov 04, 2022 The Digital Fairy The Zen-X aesthetic Oct 30, 2022 The New York Times The Season of Dark Academia Oct 27, 2022 AIGA Eye on Design The Y2K Aesthetic is Fully Back, but Can It Stick Around? Oct 17, 2022 HBX Exploring Accelerated Trend Cycles: From Y2K to McBling Sep 26, 2022 Dirt Dirt: Whimsicraft Sep 23, 2022 Arte Tracks - Die 00er Jahre sind zurück! Das Y2K-Revival Sep 13, 2022 Glamour Meet Whimsigoth, the Witchy Aesthetic That's Taking Over TikTok Sep 01, 2022 Dendwell Geoglam: For the Love of Eighties Opulence Aug 01, 2022 HBX 2000s-Inspired Summer Trends Revisited Jun 10, 2022 GUAP Equal Parts Whimsical and Moody: The Eclectic Whimsigoth Aesthetic May 18, 2022 The Guardian What is the Y2K aesthetic and why won't it go away? Plus: extreme iPod nostalgia Apr 29, 2022 i-D Why we're pining for the 'whimsy-gothic' aesthetic Apr 09, 2022 SCREENSHOT Introducing whimsigothic, the Stevie Nicks-inspired magician chic aesthetic made for modern witches Mar 31, 2022 Planet Tomorrow Y2K: The Year 2000 Feb 23, 2022 The Face Our obsession with nostalgia is driving a trend revival spiral Feb 17, 2022 Mashable The creator of @indiesleaze shares her vision for the 'vibe shift' Feb 17, 2022 99designs 90s design: riding the wave of nostalgia marketing Jan 25, 2022 MedMen High Fashion: Retracing the Pot Leaf Motif in Fashion, from Lowbrow to Highbrow Oct 08, 2021 virtualgoodsdealer Discord Servers for Research and Creative Inspiration That You Can Join Today Sep 29, 2021 Dazed WTF is Indie Sleaze and is it actually making a comeback? Sep 14, 2021 The Paris Review The Review's Review: Nocturne Vibes Sep 14, 2021 Pitchfork Magdalena Bay: Mercurial World Album Review Jul 17, 2021 Vice How ‘Late 90s Single Mom’ Became the Latest Y2K Aesthetic Jul 16, 2021 The List Whatever Happened To Club Libby Lu? Jul 10, 2021 Vice Frasurbane' Is the New 90s Decor Trend Based on... the Show 'Frasier'? Jul 07, 2021 Eurogamer Lost designs: how Y2K aesthetics shaped so much of our world Jun 06, 2021 Brand New Library of Styles May 07, 2021 GQ The Style Tribes of TikTok Feb 12, 2021 The New York Times For Pop Stars in Their 20s, It’s Totally the ’90s All Over Again Feb 05, 2021 The Atlantic Cottagecore Was Just the Beginning Dec 26, 2019 Tedium Pure Polycarbonate Sep 06, 2018 Are.na The Global Village Coffeehouse Aesthetic Jun 06, 2016 i-D the a-z of y2k May 22, 2016 PAPER A Chat With The Founder Of The Institute For Y2K Aesthetics May 19, 2016 The Guardian The Y2K aesthetic: who knew the look of the year 2000 would endure?