A span of years within a decade where we feel this aesthetic was most relevant. These years are usually given Early/Mid/Late modifiers, roughly corresponding to the beginning, middle, or end of a decade:

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Description
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Groovival icon

Groovival

Namesake: Pending Research

The 1990s rehashing of 1960s "hippie" / "flower power" aesthetics, as both a nostalgia play to boomers and an attempt to entice kids with bright psychedelic shapes and colors.

Links

  1. Are.na - https://www.are.na/consumer-aesthetics-research-institute/groovival-uufy4gas6my
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